Be-Hookd were tasked with creating a Celebrity Leaderboard experience for fans to challenge their favourite celebrities to beat their high scores on Farm Heroes Super Saga.
The project aim was to expose the new game to a wider audience, whilst giving the game a ‘seal of approval’ via celebrity social endorsements.
Be-Hookd developed the entire campaign including the leaderboard microsite, creative and copy for social content and organised a high quality industry leading Facebook live-stream with BBC Radio 1 presenter Scott Mills. We also sourced and secured premier UK and US talent including Taio Cruz, Rita Ora and All Saints
- The campaign achieved a reach of 9.1M and 908K engagements
- With talent and bespoke content reach at 3M the campaign exceeded the set target KPIs
- Some talent committed to extra obligations outside of their contractual requirements.
- The campaign secured King a google play feature driving an additional 250,00 downloads per day for the game