In order to build up to the release of Rick Astley’s latest album ‘50’, the 80s pop legend made use of Facebook Live Mentions to host an album listening party in which he tells a personal story about each of the songs. The HD audio during the live-stream shows Rick’s passion for music and involved the fans by making it possible to listen to a high quality version of the album ahead of its official release. The audio was regulated throughout the broadcast in order for Rick to give live commentary about his songs. 

The album listening party was enjoyed by thousands of people live worldwide and within less than 24 hours had reached over a million people organically.

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