The Script Vinyl

For the release of their first ever limited edition vinyl of The Script, we developed a ‘tweet to reveal’ app to build further awareness around the three vinyl records.

Fans were asked to send out a tweet with the hashtag #ScriptVinyl to reveal the location of the record. 

Our campaigns in Dublin, Manila and London created a worldwide interaction on Twitter, often trending locally. Up until now the campaign has a social reach of circa 14 million.

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