We worked together with Seafret and Columbia Records on the release of their debut album. In order to create awareness and build a digital audience for the band we developed a microsite. Fans were asked to review the album with a tweet in order for a chance to win a signed record. We collaborated with Feedlamp on this tweet to intent campaign, to keep track of the interaction we used the hashtag #TellMeItsReal. We ended our campaign with a 7% increase of followers and 17,000 daily impressions on Twitter.