In support of Yungen’s single release of ‘Do It Right’ featuring Sneakbo and Haile, Be-Hookd created a microsite connected to Yungen’s Spotify that signed users up for admission for his secret gig as well as engaged them to tweet a pre-populated tweet in order to reveal a first visual of the video for ‘Do It Right’.
Be-Hookd were tasked with creating a Celebrity Leaderboard experience for fans to challenge their favourite celebrities to beat their high scores on Farm Heroes Super Saga.
In order to build up to the release of Rick Astley’s latest album ‘50’, the 80s pop legend made use of Facebook Live Mentions to host an album listening party in which he tells a personal story about each of the songs.
Twitter enlisted us to strategise and run their #KeepDancing campaign on Twitter, tasked to encourage people to share dancing GIFs and get #KeepDancing trending in the UK for as long as possible.
For the release of their first ever limited edition vinyl of The Script, we developed a ‘tweet to reveal’ app to build further awareness around the three vinyl records.
To help celebrate 420, a globally celebrated cultural holiday day, we went down to Hyde Park with London reggae breakthrough artist Kiko Bun to bring some new music and reggae vibes to thousands of peaceful protesters.
We worked together with Seafret and Columbia Records on the release of their debut album. In order to create awareness and build a digital audience for the band we developed a microsite. Fans were asked to review the album with a tweet in order for a chance to win a signed record.
Be-Hookd Digital helped develop a brand identity for Universal‘s HYPE: New Music Playlist.
During the campaign and in order to help incentivise the social audience for HYPE, we built an application that allowed fans to create their own 'HYPE Polaroid'.
To announce new UK music festival ‘Wildlife’ we created a festival artwork reveal app that asked fans to share festival teaser messaging on Facebook and Twitter to reveal another section of the festival artwork.
A bespoke advent calendar app for leading country music brand ‘Country 2 Country’.