BE-HOOKD REWIND #4
We’re looking back to last week and give you a break down of the top music and entertainment stories and social media news you shouldn’t miss.
Apple Music launches a dedicated Shazam Discovery Chart
Apple Music launched its Shazam Discovery Top 50 list, a weekly global ranking of 50 artists. The list is designed to highlight emerging artists that are trending. The new chart will be updated every Tuesday and is available exclusively on Apple Music. The music recognition app handles over 20 million requests per day and has over 1 billion downloads.
Artists at the top of the list as it launched include Ohana Bam, A$ton Wyld, Tones and I, and Regard. And if you don’t recognize all of those names, join the club — though you might be staring at a list of tomorrow’s superstars. → Read more here
Instagram Saves are the hot new Engagement Metric
Goodbye likes, hello saves: Instagram saves are the hottest engagement metric that brands are tracking right now (and for good reason). With Instagram testing the removal of likes, success metrics for Instagram feed posts are moving away from public likes in favour of the private “saves” metric instead.
Instagram saves are also a key signal for how the Instagram algorithm works: the more saves you get on a post, the more people it will be shown to in the algorithm. → Read more here
The extensive Ways to advertise on TikTok are explored
TikTok, the short-form mobile video app that’s popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly awaiting the full launch of the platform's ad options to connect with these users.However, several months after the company launched a beta of its ad offering, the platform remains an uncertain prospect for many, with its ad options and capacity still growing in western markets.
Could TikTok be a viable platform for your social media marketing strategy? → Read more here
Reddit tests live broadcasting with a Public Access Network
Reddit today revealed it’s testing its own live-streaming service, called RPAN or Reddit Public Access Network. It’ll be running all week, presumably to see what kind of shows Redditors put on before the site rolls it out to everyone.
The R/PAN subreddit includes a series of short videos comparing the service to public access TV. The videos, which appeared over the weekend before the official announcement, appeared intentionally vague to tease the coming announcement. It seemed to work, because there’s nothing Reddit likes more than a good mystery to solve. → Read more here
🎧 Currently on our office stereo: ‘Pan-Fried’ by Kano ft. Kojo Funds