BE-HOOKD REWIND #7

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We’re looking back to the past weeks and give you a break down of the top music and entertainment stories and social media news you shouldn’t miss.


GOOGLE ANDROID DEVICES WILL NOW COME PRELOADED WITH YOUTUBE MUSIC

Following the streaming service’s launch in 14 new markets including India in March, YouTube Music has announced today that its app will now come preinstalled on all new mobile devices, including the Pixel series.

In March, YouTube Music rival Spotify announced that it would come pre-installed on millions of new Samsung mobile devices.

YouTube music announced the news through a blog post, stating “Music listeners on Android devices are now just a few taps away from streaming their go-to tracks and discovering new music. From the gym, to the car, to work—it’s all here, right in your back pocket,”. → Read more HERE


INSTAGRAM LAUNCHES @CREATORS ACCOUNT AS A MEANS OF OFFERING TIPS & TRICKS FOR INFLUENCERS

In order for Instagram to maintain its current engagement levels, and keep pushing platform growth, it needs to maintain a connection with prominent creators, and ensure that they're able to get all they want out of the platform's tools.

To achieve this Instagram have introduced their latest initiative - the new @Creators Instagram account, which, Instagram says, will be, "THE place to learn more about what it takes to be a creator from the team at Instagram + the creators who inspire us every day".

The new account will share tips, tricks and tutorials from platform experts, as well as official Instagram updates and data insights. It is believed that the account is in place to demonstrate to influencers effective ways to utilise IGTV, an area of Instagram that is yet to reach it's desired popularity. This is likely a push to get IGTV to a place where the monetisation can be properly rolled out on the app, giving influencers the opportunity to make money natively on the platform. → Read more HERE

INSTAGRAM LAUNCHES THREADS, A CLOSE FRIENDS CHAT APP

Instagram’s new companion app Threads, launched October 3rd, touted as a Close Friends-only messaging experience. The app opens to the camera with shortcuts for instantly sending specific people photos and videos.

The app looks to be Facebook & Instagram's latest attempt to create a worthy competitor to Snapchat, specifically targeting its top use case: rapid-fire camera and text messaging with your best friends.

Features include Status and Auto Status that allow you to manually set an emoji as an away message to show Close Friends what you’re up to, or opt-in to letting Instagram select one automatically based on your location, accelerometer and even your phone’s battery level.

By building Threads as a separate app, Instagram has little to lose if it flops and could learn about which features to pull back into its main app. But if it succeeds, Threads cements itself as where you stay in touch with your favourite people, while pigeonholing other messaging options like SMS, WeChat and Snapchat as noisy channels full of unwanted alerts. → Read more HERE

AFTER BEGINNING TO ROLL OUT THE REMOVAL OF LIKE COUNTS ON INSTAGRAM FACEBOOK COULD SOON FOLLOW SUIT

Starting in Australia on September 27th, Facebook will begin testing hiding like counts, according to TechCrunch. The test will hide the number of likes on a post, only displaying that a post was liked by “[a friend] and others,” instead of displaying the actual number to the public. The limited test is a gauge of whether the feature can improve users’ sense of well-being, and if the experiment is successful, the test may roll out to more regions.

Instagram began its test of hiding like counts earlier this year in Canada, and expanded the test to more regions when users reported that they actually liked the hidden counts. → Read more HERE

🎧 Currently on our office stereo: ‘Loyalty’ by Sasha Keable

Be-Hookd